


A BETTER FLANNEL
The signature piece is our Gunnison Go-To Flannel in our custom Moss Green Heather colorway. This shirt is proudly made in the USA and constructed from premium Portuguese 100% cotton flannel, made of marled heathered yarns, giving a rich texture to our outdoor camo inspired color palette. This shirt is meant to wear out in the woods, so we utilized the most durable construction techniques to ensure that it stands the test of time. We’ve reinforced the critical seams with triple and double needle stitching for added strength, used exclusive logo labels, and match our plaid lines for a clean look. The most exciting part of the shirt is the whitetail deer artwork that was custom designed for this collaboration. Our favorite Heartland Bowhunter photographs were developed into a one-of-a-kind print that lines the cuffs, back yoke, and under collar of the shirt. This dedication to craft is something in which we both take immense pride, and it was a thrill to bring that to life with this flannel.
PORTUGUESE FLANNEL
Premium 196g, 100% Portuguese cotton flannel featuring textured yarns to make this shirt ultra soft and comfortable while holding up to the elements.
CUSTOM WHITETAIL PRINT
Created from Heartland Bowhunter original photographs, we developed a fabric from our favorite whitetail encounters.
THE DETAILS
Custom labels, triple needle construction, seam reinforcements and back gussets for movement are just some of the details that take this flannel to the next level.

DURABLE FABRIC
Made from a burly 250g. / 8oz cotton jersey fabric, this workhorse of a tee is perfect for all occasions.
CLASSIC FIT
This standard fit makes this tee a versatile stable for everyday wear, but its clean design will upgrade your style.

ABOUT PLADRA
Pladra’s mission is to create shirts that transition seamlessly from the field to the city and every place in between. This is the foundation and inspiration behind our products: to provide a high-quality, field-ready flannel with a unique sense of style.